The order lands; the emails take it from there.
Order notifications, cart reminders, shipment tracking and review requests — all four flows fire on webhooks. Connect your store once; at every step of the order, the right email reaches the customer at the right moment.
The store connects; every order status becomes an email.
Bridges are ready for WooCommerce, Shopify and Ticimax; any other platform connects over a direct webhook. As the order status changes, the webhook fires: received, payment confirmed, preparing, shipped, delivered — at each of the five stages the right content leaves within the second. Not a single email is sent by hand.
- Order received The order summary reaches the customer instantly.
order.created - Payment confirmed Confirmation notice with the order details.
payment.confirmed - Preparing Warehouse prep started notification.
order.processing - Shipped Tracking number + estimated delivery date.
order.shipped - Delivered Delivery confirmation; the review request fires 7 days later.
order.delivered → +7 days: review
An abandoned cart is called back with three messages.
If the cart stays active without an order, the chain starts: a reminder after 15 minutes, an incentive after 24 hours, a last call after 3 days. The flow branches by cart value — a different incentive for a high-value cart, a different tone for a small one. You build the chain once; it works nights too.
- STEP 1 · 15 MIN Reminder
Cart contents with images: “Shall we pick up where you left off?”
- STEP 2 · 24 HRS Incentive
An incentive for those still away — the flow branches by cart value.
- STEP 3 · 3 DAYS Last call
A final reminder with stock information; the chain closes here.
The shipping question is answered before it is asked.
The carrier's webhook keeps the status current on its own; the tracking number, the estimated delivery date and the delivery confirmation reach the customer automatically. There is no manual tracking, and coverage does not depend on the carrier — whichever company you ship with, the flow is the same.
- Shipped The tracking number goes to the customer by email.
carrier.webhook → status: in transit - Status updated Out for delivery, at the branch — the status updates itself.
updates: automatic - Delivered Delivery confirmation email; the review timer starts.
delivered → +7 days: review request
Seven days after delivery, the customer gets the floor.
Seven days after delivery, the product review request goes out — the privacy disclosure ships built into the email. If the customer writes back, the reply lands in the same inbox: email, WhatsApp, SMS and web form merge into one list. A review is not just a score; it is the most honest briefing for your next campaign.
One order’s email report card.
The order cycle of a representative store — the numbers are exact, the scenario is representative. Results vary with your sector and list quality.
The transactional flow and the marketing flow are managed from the same panel — no second tool needed.
Your first send within minutes.
Create your free account — 500 sends per month, forever.