Spreadsheets + scattered notes
- The customer history is spread across three spreadsheets, two phones and a notebook — “what did we last discuss?” is archaeology.
- Nobody follows up on the quote you sent; the deal quietly goes cold and closes as “we forgot”.
- Trade-fair business cards yellow in a drawer; the numbers never reach anyone’s contacts.
- Satisfaction is measured by gut feeling; you notice the frustration only as the customer walks away.