OMNI-CHANNEL

Your customer switches channels; you never switch panels.

Your customer emails in the morning, continues on WhatsApp at noon and replies to your campaign by SMS. Four channels merge in the same inbox, and your reply returns through the channel it came from. The channel chain opens the most expensive channel only when needed; consent checks and cross-channel STOP stand guard over your sends.

Start free See the scenario

4 channels

email, SMS, WhatsApp and web form — one inbox

Consent-first

opt-in status checked before every commercial send — matched to each market

24 hours

WhatsApp window — from template to free chat, shown on the card

STOP

cross-channel suppression — one opt-out stops them all

01 / Connect →

Channels run on your own contract; the key stays with you.

Email is ready on our own sending infrastructure. For SMS you enter the API key of the provider you already work with and pick your sender ID — SendNomi doesn’t sell providers, it uses your contract; local and global providers are supported. On the WhatsApp side your Business account is paired and your Meta-approved templates sync to the panel. The web form connects to your site; all four gather behind one API.

See the API documentation →

CHANNEL CONNECTIONS

Email Our own sending infrastructure — templates and A/B testing built in.
channel=email · status: ready
SMS Your own provider key + your sender ID; no middleman margin.
api_key=•••••••• · sender: ACME
WhatsApp Business Your Business account is paired; Meta-approved templates sync to the panel.
template: order_status ✓ approved
Web form The form on your site connects to the inbox and the contact card.
form=quote-request → inbox

One API — set the channel field on the Messages endpoint; the rest stays the same.

02 / Unify →

Four channels, one inbox; conversations merge per customer.

A customer emails you, continues on WhatsApp the next day and replies to the campaign by SMS — in one inbox it all merges into the same conversation. One timeline is kept per contact; your reply goes out through whichever channel the message came from. Assignment, status, snooze and drafts build a full customer service workflow.

See the CRM details →

ONE INBOXLIVE DRAWING

INBOX · CUSTOMER SERVICE WORKFLOW

Three-pane view
Channel filter, conversation list and message detail side by side.
Contact timeline
Email, SMS, WhatsApp and form — one sequence per contact.
Channel-aware reply
Your answer goes out through whichever channel the message came from.
Cross-channel STOP
An opt-out on one channel triggers suppression on all four.
Assignment + status
Open, pending, closed, assigned — shared across the team.
Snooze, draft, attachments
A full customer service workflow without leaving the panel.

SendNomi unified inbox — email, SMS, WhatsApp and web form in one list; a WhatsApp conversation in the right panel

03 / Chain →

The most expensive channel speaks last.

In a journey like a cart reminder, you build the chain: email first; SMS if it isn’t opened; the Meta-approved WhatsApp template if the SMS brings no engagement either. You set the waiting thresholds step by step. The chain stops at the step where engagement arrives — the expensive channel speaks only when needed. If STOP lands on any channel, the whole flow closes.

See marketing automation →

AUTOMATIONLIVE DRAWING

SAMPLE CHAIN · CART REMINDER

1 · EMAIL
The cart reminder goes out — the widest and cheapest link in the chain.
not opened within 6 hours →
2 · SMS
Short text + a single link; sent through your own provider.
no engagement within 24 hours →
3 · WHATSAPP
The Meta-approved template steps in — the priciest link, only when needed.

Engagement arrives → the chain stops there; the next channel never opens.STOP arrives → suppression spreads to all four channels; the whole flow closes.

You set the order and the waiting thresholds in the journey editor.

04 / Comply →

No consent, no message — and every cost is itemized.

Before a commercial SMS leaves the list, each contact’s consent status is checked against their market’s rules — express opt-in, double opt-in proof, or a suppression list — and İYS for the Turkish market: numbers without consent, or with consent withdrawn, drop from the send and leave an audit entry. A STOP reply doesn’t stay on the channel it arrived on; suppression spreads across channels. Costs are just as transparent: SMS is written to a per-segment ledger, WhatsApp sits in the panel with a per-conversation breakdown — no month-end surprises.

BEFORE SENDING · CONSENT CHECK

+•• 5•• *** ** 24 consent ✓ sent
+•• 5•• *** ** 71 no consent ✕ dropped from the list · audit entry
+•• 5•• *** ** 09 STOP ✕ suppressed on all four channels

COST BREAKDOWN

SMS per-segment cost ledger — in the campaign report
WhatsApp per-conversation cost breakdown — in the panel

Every check and every dropped number is listed in the report.

Same customer, four separate apps.

One tool per channel costs you quietly: the question answered twice, the STOP that stays on one channel, the expensive channel eating the budget in silence.

One tool per channel

The conversation splits across three apps: email in one tool, WhatsApp on someone’s phone, SMS in the provider panel — “who answered this?” stays unclear.
The campaign fires on every channel at once; the customer gets the same message three times, and the priciest channel opens for everyone.
STOP stays on the channel it arrived on; the customer who opted out of SMS gets a WhatsApp template the next day.
Consent is checked by hand; one overlooked number is one unconsented send.

SendNomi omni-channel

Four channels land in one inbox; conversations merge per customer, assignment and status are visible to the team.
The channel chain moves in order: email first, SMS if there is no engagement, WhatsApp last — engagement stops the chain.
Suppression spreads across channels: one opt-out stops sending on all four.
Each contact's opt-in status is checked before commercial SMS; numbers without valid consent drop from the send with an audit entry.

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