USE CASE · GROWTH

Set the growth flow once; it runs every day.

The welcome series warms up new subscribers, win-back calls the quiet ones home, and the seasonal campaign steps out of the calendar on its own. All three run on rule-defined triggers — you watch the results in a live report.

5 messages
welcome series — starts from a single rule
60 days
silence threshold — the win-back trigger
12 seasons
ready campaign templates — A/B included
01 / Welcome

The account opens; a five-message series starts on its own.

You set up the welcome series once: value message, product tour, social proof, first campaign invitation and a feedback request go out in order. The series fires at sign-up; each step branches on the open and click behavior of the previous one. A new subscriber gets to know your brand in the first week — without you standing by.

AUTOMATIONLIVE DRAWING
Form submittedTag: newEmail: WelcomeWait 2 daysEmail: Thank youSMSWhatsApp messageOpened?yesnoEmail: Thank youSMSWhatsApp messageReply received ✓On duty 24/7214 automated replies this weekDraw it once — the series works on your behalf.
Welcome series · 5 messages
  1. DAY 0 Value message

    “Welcome” + the first value proposition — the moment the account opens.

  2. DAY 1 Product tour

    Three key features of the panel, a 2-minute tour link.

  3. DAY 3 Social proof

    Pilot customer results, a scenario from the sector.

  4. DAY 5 First campaign

    First send invitation with a ready template + discount code.

  5. WRAP-UP Feedback

    A short feedback request closes the series.

02 / Win back

A quiet subscriber is called back in three steps.

If a subscriber opens none of your emails for 60 days, the win-back series takes over: first a gentle reminder, then an incentive, finally a re-permission ask. Your list stays tidy — nobody who has lost interest gets nagged, and whoever returns picks up where they left off.

WIN-BACK SERIES · 3 STEPS
  • Reminder A gentle reminder on day 60 of silence.
    last_open_at < now - 60d
  • Incentive Content or a campaign incentive for those still away.
    step 1 unopened → step 2
  • Re-permission The last message asks whether they want to keep hearing from you.
    re-permission → tidy list
Threshold: 60 days of silence · 3 messages · rule-defined trigger
03 / Catch the season

The calendar remembers for you; the campaign comes out ready.

New Year, holidays, Black Friday — you start from ready templates for 12 seasons. The send-time recommendation places the campaign at the right hour, and the trigger sets itself from the calendar. A/B testing is included: the winning subject line is applied to the rest of the list automatically.

SEASON CALENDAR
  • New Year New Year campaign — template and send-time recommendation ready.
    trigger: calendar
  • Holidays Holiday greetings and campaign — ready-made templates.
    trigger: calendar
  • Black Friday A template + A/B subject race for the busiest day of the season.
    A/B: included
12 season templates · send-time recommendation automatic
04 / Measure

While the flow works, you watch the outcome.

Every open, click and reply lands in the live report within seconds. Which step loses people, which subject line wins — you read it off the panel and correct the flow with data. When the season closes, what you hold is measurement, not guesswork.

REPORTSLIVE DRAWING
September campaignSentOPENS0%CLICKS0%REPLIES0day × hourlast 30 daysSep 8Sep 22previous period+38% this monthEvery send lands in a live report within seconds.
EXAMPLE SCENARIO

What does the welcome series produce in five days?

The values below trace a representative welcome series over five days — the numbers are exact, the scenario is representative. Your results vary with your list and content quality.

DAY 0 · VALUE MESSAGE 64% open rate
DAY 1 · PRODUCT TOUR 22% click rate
DAY 3 · SOCIAL PROOF 41% open rate
DAY 5 · FIRST CAMPAIGN 9.4% conversion
Welcome series median open rate: 58%Win-back returners: 18%

The whole sequence starts from one rule; each step branches on the open and click behavior of the previous one.

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